How a promotional product gets made.
- 01
Samples Come Before Anything
Pictures are unreliable on merchandise. Weight, finish and feel decide whether something reads as a gift or a giveaway, and the only way to judge that is to hold it. We get samples in first.
- 02
The Decoration Method Follows the Item
Screen printing, pad printing, embroidery, laser engraving or digital transfer. The material and the shape of the item decide which is possible, and each gives a different look for the same logo.
- 03
Artwork Is Redrawn for the Method
A logo with a gradient cannot be embroidered. One with fine detail will fill in when engraved on a curved surface. We adapt the artwork to the process and show you a visual before anything is produced.
- 04
A Pre Production Sample Is Approved
On any order of size, one finished piece is made and approved before the full run. This is the step that prevents a thousand mugs arriving with the logo slightly too low.
- 05
Lead Times Are Longer Than Print
Merchandise is sourced, decorated and sometimes imported. Four to six weeks is normal, and a two week turnaround limits you to what is already in the country.
- 06
Packed the Way It Is Handed Out
Bulk boxed for a warehouse, individually bagged for a gift, or kitted into sets. Telling us how it will be distributed changes how it is packed. Build in time for approval on your side as well as ours. Merchandise usually needs sign off from marketing and sometimes from a brand team abroad, and that approval regularly takes longer than the production it precedes.
The straightforward advice on budget: it is better to give two hundred people something good than a thousand people something that goes in a drawer. Quantity is the first thing clients want to maximise and usually the first thing worth cutting.
Explore branded merchandise, drinkware, printed bags, apparel and workwear and tech and desk accessories.
