What gets printed, and when.
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01
The Unit Is Screened While You Build
A printed hoarding hides the works and starts the interest. On a mall unit it is usually required anyway, so it may as well carry the name and the opening month instead of plain board. It is the cheapest advertising a venue ever buys, because the board is going up regardless.
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02
The Fascia Decides Whether People Find You
Illuminated letters or a lightbox above the door go through landlord approval before fabrication, and that approval is slower than the making. This is the item to settle in the first week, not the last.
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03
Menus Arrive Late and Change First
The kitchen is still adjusting dishes a fortnight before opening, so menus are always the last thing confirmed. A printed cover with a replaceable insert means the first change costs one sheet instead of the whole set.
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04
The Table Gets Dressed
Table tents, coasters, napkin bands and a wipeable drinks list are small items ordered in quantity. They are also handled by every guest, which is why the material matters more than the design on this part of the order.
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05
Takeaway Carries the Name Outside
Printed cups, burger boxes, bags and stickers travel across the city with your logo on them. For a new venue this is usually the widest reach anything printed will get in the first month.
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06
Then the Menu Changes Again
Seasonal dishes, price revisions and a drinks list that grows all mean reprints. Keeping the artwork and the cover separate is what turns a reprint into a one sheet job.
Being straightforward about the one item people underestimate: menus get stained, taken and lost at a rate nobody plans for. Order comfortably more than the cover count, because a short notice reprint costs more per menu than the surplus would have.
Read more on menu printing, food packaging and signage.
